Job Description
Chicago Public Schools (CPS) is a district on the rise, serving over 325,000 students in 500+ schools and employing over 45,000 people, most of them teachers. CPS has set ambitious goals to ensure that every student, in every school and every neighborhood, has access to a world-class learning experience that prepares each for success in college, career, and civic life. Aligned with our transformed philosophy, we are steadfastly focused on ensuring that the District provides resources equitably to support every student, every school, and every community. Six core values guide the work we do every day for our students - student-centered, whole child, equity, academic excellence, community partnership, and continuous learning. Each role in the district supports our vision that every student deserves a rigorous, joyful, and equitable learning experience.
Job Summary
The Office of Communications promotes the District's vision, mission, activities, and priorities, as well as aids schools by promoting their work and assisting in crisis situations through a full range of tools, channels, and strategies designed to engage key internal and external stakeholders.
Reporting to the Executive Director of Stakeholder Communications, the Director of Digital Communications leads the team responsible for creating compelling and engaging content that reflects the District's core mission, and promoting that content through digital communications channels and social media platforms. This strategic leadership role is responsible for developing an integrated approach for sharing this content, and creating innovative campaigns to improve online visibility and stakeholder and community engagement.
The Director of Digital Communications will be held accountable for the following responsibilities:
• Translates the District's mission and vision into compelling social media strategies, digital strategies, and content
• Implements a social media strategy across various platforms and online communities primarily on the District's Facebook, Twitter/X, Instagram, and YouTube accounts
• Project-manages the ideation, production and editing of high quality content on digital, social, and video content platforms
• Identifies compelling stories for the Digital team to tell and acts as chief liaison to CPS departments and schools to gather information to support storytelling
• Manages photography and videography assignments and works with the digital team to provide in-person photography and videography support during media events
• Aligns the District's digital media plan with the marketing strategy
• Communicates the effectiveness and performance of digital campaigns using analytic tools to various audiences
• Monitors trends in social media tools and applications to guide the District's use of social media
• Provides web updates and web content when assigned
• Other duties as assigned